Mobile marketing has been an increasingly significant part of many companies' overall marketing strategies, and last year was no different. After all, mobile devices account for over half of all online traffic worldwide, and this percentage is only expected to rise. Even with people remaining at home throughout the world, we witnessed a two- to three-year acceleration in mobile usage habits, reinforcing mobile's role as the most important tool for engaging consumers and increasing top-line revenue.
During the epidemic, mobile applications were critical to digital change and they served as focal points for bringing people and companies together. They were unavoidable because of their capacity to support a mobile workforce, real-time communication, and digital marketing experiences.
The New Normal Is M-Commerce
People's purchase habits changed dramatically as a result of the COVID-19 outbreak. Due to travel limitations, people are increasingly lured into purchasing products through mobile shopping applications rather than visiting actual stores.
As a result, it's not unexpected that mobile commerce, also known as m-commerce, is expected to rise by 89 percent this year. Furthermore, with the ongoing COVID-19 epidemic, this expansion is projected to continue. Businesses will depend more on reliable mobile marketing efforts as buying shifts online.
Marketers should concentrate their efforts on developing mobile-friendly marketing initiatives. A focus is to make mobile consumers' purchasing experience as frictionless as possible. It will be critical to a company's online sales growth.
Increased Spending and Use of Smartphone Video Content
According to recent research, 53.5 percent of worldwide consumers have increased their video streaming since the COVID-19 epidemic began. Long streaming periods are also linked to this frequency. According to research, millennial watch 95.2 minutes of video every streaming session. Gen Z and Boomers, on the other hand, watch an average of 89.6 minutes and 65 minutes of video content, respectively.
The advent of mobile streaming implies greater options for marketers to use video for advertising. They may use video ads to reach a wide range of demographics. Even older generations now watch almost an hour of video content in a single sitting. This information may be used by businesses to boost brand recognition and visibility.
More Emails That Are Mobile-Friendly
Email optimization for mobile devices has long been a best practice. Limiting picture sizes, designing such that readers don't have to squeeze and scroll as much to view the material, and utilizing short paragraphs and bullet points to make the content more scanable are just a few more simple techniques to make an email mobile-friendly.
Similarly, individuals will unintentionally build judgments about a company based on how mobile-friendly its emails are. They'll undoubtedly spend their money elsewhere if they find emailed information too difficult to navigate on their phones and hence opt for mobile marketing.
User-Generated Content (UGC) Is A Type Of User-Generated Content
User-generated content, or UGC, is still a powerful marketing tool. User-generated content (UGC) is content is basically text, photos, audio, and video that people actively produce and upload online about your business. Unlike influencer marketing, which involves marketers seeking out and paying people, user-generated content fosters a higher level of trust based on real-world, unpaid experiences and views.
User-generated material has both positive and negative aspects. If user-generated content (UGC) is good, it may produce valuable word of mouth that boosts sales and builds confidence in your brand and products. On the other hand, negative material might have the opposite effect, destroying your clients' perceptions of your brand and jeopardizing their trust.
The newest technical standard for broadband cellular networks, 5G, has been adopted. Due to bandwidth and performance constraints, marketers may now deliver compelling data-heavy experiences that were previously impossible to deliver.
Marketers must be prepared to fully leverage the potential of 5G technologies when customers upgrade their devices to use carriers' 5G technology. High-definition VR experiences and 4k streaming video are possible with 5G and high-speed data transfer. Before their competitors do, brands are racing to capitalize on the power and opportunity that 5G will provide.
Consumers may access their shopping carts right away with Shoppable articles. When customers see something they like and wish to buy, they may shop for it immediately from the content. The goal is to make shopping as easy as possible for customers. For marketers, this offers additional opportunities to increase conversion rates.
Making posts Shoppable on social media is one of the most important social media trends since it allows companies to meet customers where they are when exploring. It makes it easy for individuals who have the financial means to purchase goods. It also allows marketers to get additional information from their customers.
IKEA is one of the first firms to use augmented reality to give its consumers a more personalized and engaging experience. Customers may view how a piece of furniture might appear in their own house with applications like IKEA Place and IKEA Foundation AR. This creates a memorable and enjoyable experience for clients and assures that they will receive the precise size, color, and other details that will make them satisfied after the purchase.
This is augmented reality's power: it can bring a product's experience to customers in the comfort of their own homes. We may expect more firms to utilize augmented reality for mobile due to its numerous advantages.
In 2021, take your mobile marketing approach to the next level. One of the pillars of your entire marketing objectives is your mobile marketing strategy. The Mobile Marketing Cloud from Speedwell IT Company contains a variety of solutions to help your company reach customers through their preferred mobile channels.
The Mobile Marketing Cloud is a multichannel marketing platform with robust B2C and B2B marketing capabilities. It collects real-time and historical data from various sources to develop 360-degree consumer profiles and hyper-personalized mobile advertising that resonate with your target market.
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