Digital media consumption has become ubiquitous, making it more critical than ever to pay attention to how audiences behave and optimize your web presence for phone leads. That goes far beyond developing a mobile-friendly website; your marketing strategy must adapt with time. That means creating mobile-friendly ads that encourage people to perform actions such as calling. Considering mobile's dominance today, call extensions can increase click through rates by up to five percent! Let's dive deeper into this phenomenon!
WHAT ARE GOOGLE AD EXTENSIONS?
Ad extensions, known on the Google Ads website as assets, are extra pieces of information such as links to websites and products for sale; prices; phone numbers etc. that appear before potential customers click your ads. Only search ads (those appearing at the top of search results) offer these enhancements so advertisers looking to stand out in competitive markets should use them effectively. Ad extensions are extra pieces of information you can add to your ads to increase their size and provide more relevant details to potential customers. Google Ad Extensions via Online Advertising Agencies in Noida meant to improve visibility and performance. Here are some common types:
- Site link Extensions: It provide additional links to specific pages on your website, directing users directly to relevant landing pages.
- Call Extensions: It allow customers to call you from search results directly without going through another step in their process.
- Location Extensions: It provide users with an easy way to locate your business location by showing your address, phone number and map marker.
- Callout Extensions: It provide users with an easy way to locate your business location by showing your address, phone number and map marker.
- Price Extensions: They display a list of products or services with their associated prices so users can quickly compare offerings.
4 Ways to Drive Conversion Through Google ADS
Google AD Call Assets
Assets (previously extensions) allow your ad to reach more people on search results pages by adding more detail and increasing its visibility and prominence. Call assets make it easier for prospective customers to reach your business directly by phone, increasing conversions and engagement rates. In Google Ads, creating call extensions with phone numbers may be used as call assets. Users clicking a call extension initiate a phone call directly to an advertiser's number, streamlining the process for users to connect with businesses and inquire about products or services. Call assets can be especially beneficial to Lead Generation for Business companies that rely on phone calls as primary forms of customer engagement and conversion.
As one of many "ad extensions" available within Google Ads, call extensions link your phone number directly with your ad on SERP pages. Add this phone number as part of an account, campaign, or ad group depending on its size and structure - call extensions might not always appear though! Google selects extensions it thinks will improve the performance of an ad and has set minimum Ad Rank requirements that must be met for your ads to show, along with showing up high enough on SERPs.CALL TRACKING
Google Ads conversion tracking provides you with a powerful way of measuring the effectiveness of your advertising campaigns by measuring how users respond after clicking your ad. Tracking phone calls for your business, are also called tracking or call conversions. In order to set up this tracking method in Google Ads campaign, first set up call extensions. Once call extensions have been enabled, Google Ads allows you to set up a call conversion action that enables you to track how many phone calls were made as a result of clicking your ad and feature them back to specific campaigns, ad groups or keywords. Once call conversion tracking has been set up, the data generated can help optimize campaigns for maximum performance. For instance, if a particular campaign or ad group is producing more phone calls than expected, you might increase its budget or create more ads within that group. On the other hand, if one doesn't generate enough phone calls as expected, adjust targeting or content accordingly in order to boost performance and you can do this by making connection with Contact Google My Business Support.Conduct Thorough Keyword Research
Proper keyword research is vital to both SEO and Google Ads campaigns, as it identifies relevant terms that fit with your target audience's search intent, with high search volumes. Doing this will enable you to tailor ads specifically towards reaching their intended audiences and ensure optimal performance of each ad campaign.Create Engaging Ad Copy
Write an engaging ad copy that highlights your unique selling propositions (USPs) and compels readers to click. Utilize attention-grabbing headlines, persuasive language and strong calls-to-action (CTAs) in order to increase clicks and improve click-through rates (CTR). You could use some help from Pay per Click Services Agency in Noida for creating an ad copy.Leverage Ad Extensions
Ad extensions offer additional information and enhance the visibility of your ads, providing more value to your audience while increasing chances of conversions. Use extensions like site link extensions, call extensions, location extensions and review extensions to provide even greater benefit and increase chances of conversions.Integrating Google Ads and Google Analytics
Integrating Google Ads with Google Analytics will give you invaluable insights into the performance of your ad campaigns. Monitor key metrics like bounce rate, average session duration and conversion rate to gain deeper understanding of user behaviour and make informed optimization decisions.
Optimizing Landing Pages
Google Ads landing pages provide your business with an opportunity to convince potential customers of the value of its ads, and increase conversions. Digital Marketing Agency in Noida plays an important role as customers arriving there after clicking any one of your Google ads could impact critical factors like Ad Rank, CPC and Position. There are various steps you can take to enhance the performance of Google Ads with your landing page:Make Sure Your Landing Page Go with Your Ad Copy
Your landing page should reflect the keywords that are being targeted with your ads; from headline and Meta description to body copy, everything should align perfectly.To Attract Visitors, Create Strong Calls-to-Action
State your desired outcome clearly for visitors who come to your website, such as signing up for your newsletter, making a purchase, downloading white papers - these should all be clear, compelling calls-to-action that bring people in.Use High-Quality Images and Videos
Visual content can be an extremely effective way of drawing visitors in. Make sure your landing page uses content that is relevant, images and videos that attracts the eye of visitors.Make Your Landing Page Easy for Visitors to Navigate
Visitors should easily be able to locate the information that they are seeking using clear and concise navigation menus; additionally, ensure your landing page is mobile-friendly.Provide Social Proof
Providing social proof can help build trust with visitors to your website, such as testimonials from satisfied customers or links to social media pages where people are discussing your products or services.
Call ads are one of the most effective ways to drive conversion does not matter if you run business online or offline. Success lies in the finding the best strategy suitable for your audience and business industry. We hope we helped you out in finding the apt strategy for you to test out. It is to bring you here to notice that call to action button is the most excellent way to increase phone calls conversion. It is always a great idea to use the Google call ad extensions as it is the most direct way for your customers to make connection with you.
Are you looking for effective digital marketing services? Then, call us at +91-7827171844 or mail us at firstname.lastname@example.org!